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04-22-2013 05:03 AM  7 years ago
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nitro fun

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Obamacare
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The Obama administration has hired public-relations giant Weber Shandwick to help sell Obamacare to the uninsured and persuade them to enroll in a healthcare plan.

Obamacare aims to cover uninsured Americans by expanding Medicaid and by imposing an “individual mandate” requiring everyone to have insurance or pay a tax. There is obvious concern in the White House, however, that many of the nation’s 37 million uninsured Americans will pay the tax rather than buy health insurance.

“Weber Shandwick won a $3.1 million contract to assist the Department of Health and Human Services with rolling out a campaign to convince skeptical — or simply confused — Americans that the act is good for them and persuade them to enroll in a health plan,” Advertising Age reported.

The PR firm will seek to implement “rollout communication” based on “old-fashioned marketing principles,” the magazine disclosed.

The HHS agency in charge of the campaign is the Centers for Medicare & Medicaid Services.

Weber Shandwick is a global public relations firm with offices in 81 countries.

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04-22-2013 05:57 AM  7 years ago
dilberteinstein

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nitro fun
“Weber Shandwick won a $3.1 million contract to assist the Department of Health and Human Services with rolling out a campaign to convince skeptical — or simply confused — Americans that the act is good for them and persuade them to enroll in a health plan,” Advertising Age reported.
Good find.

When I was a young kid with little money, I didn't want the expense of health insurance. It was my risk, but I had good health and it paid off for me.

They refer to people as "skeptical or simply confused." It's either worth the risk or it isn't. A young healthly single person doesn't feel the burden that a family breadwinner does.

I sense we are about to see some fancy wool-pulling being done by Obama. And I also think there may be some blacklash when people realize what's being done.
90% of life is "showing up"
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