•	Site Usage Rules Vendor Specific - Cornerstone of RR Success

•	RunRyder Advertisers - Only Two Marketing Posts a Month

•	Attention Reps

•	Topic Categories - Build Docs, Videos and Press Releases

The enforcement of RR's vendor marketing policy is RR's top priority. This policy distinguishes RR from all other forums and is responsible for the site's success.

Vendor online marketing revolves around two choices:

1. Display advertising.
2. Hire Reps to influence discussions.

Reps will not be allowed to influence discussions by creating topics or posts that enhance the brands or products they represent. Rep posting and responses are to be of technical nature only.

RunRyder’s #1 problem is backdoor marketing via forum posts. This activity puts the site’s success and appeal at stake.

There are four areas that can be used to facilitate unpaid advertising when creating posts:

1. Member name – Excessive posting using a company name.
2. The message – On topic response ok, but references to product or service availability NOT ok.
3. Profile signature block – Company affiliation OK but without URL or contact specifics.
4. Profile home page link – If you are an advertiser, your home page link will be turned off after your 100th post.

By design, RR management does not follow or read along with the tens of thousands of monthly postings but relies on member feedback. If you see a Rep violating policy, please click Attn: RR on the post, or pmRR.

RunRyder Dot Com LLC develops and maintains fast paced, special interest discussion forums and derives it's operating income from the sale of third party display advertising. RunRyder invests heavily in the continued development of it’s discussion environment, providing the most appealing experience for all involved.

Mission statement: Provide an open and free forum for end users to share and discuss their insight and experience. Allow vendors to answer post sale tech support questions. Provide vendors with an effective platform for promotion of product or service via paid display advertising.

Definition of a Representative: Anyone that develops a pattern of product promotion. RR reserves the right to block this promotion (no anarchy - no spam). Vendors must account for and be in control of their contractually obligated marketing agents. RunRyder and the flying field are not the same.

Membership breaks down as follows:

• 99% = true hobbyist
• 1% = compensated insider

The 1% will have their promotional cheerleading (spam) kept in check regardless of post contributions. To do this, RunRyder has developed new functionality to allow vendors and their reps to post (or create new) within their respective forums under the new category system.

In summary, RR is about the true end user sharing and discussing his or her modeling experience. Site economics dictates that commercial promotion and selling will be done through paid display advertising. Selling via posts will be limited to just (2) posts a month for current advertisers.

Current RunRyder advertisers are only allowed to create 2 topics (posts) per month for marketing. Follow up posts will be of technical nature only. They will not include product links or photos, or be used for continued promotion or bumping. The opening topic post can be edited to insert additional links, photos, videos and/or clarification.

The CLASSIFIEDS - Vendors forum is specifically for advertisers's marketing topics. Topics orginally created in other forums, such as the Main Discussion, will be moved to this forum after 2 days.

RunRyder will pink an advertiser's marketing posts if they exceed two per month. Pink posts are a warning. If the pink post warning is ignored, RunRyder will lock out the advertiser out from making new posts.

No matter who you are, and to save valuable time, most RR moderating actions will happen without discussion. RR does not favor any vendor and will not grant favors

rrAdvertisers should use their (2) monthly marketing posts wisely.

It is highly recommended that advertisers keep their ad images fresh. RR has developed an effective ad rotation system via your MY GALLERY.

Attn REPS: Rep posting and responses are to be of technical nature only. Reps will not be allowed to influence discussions by creating topics or posts that enhance the brands or products they represent. Such topics and posts will be pinked and closed. Repeat offenders will be locked out.

Marketing freely via posts is not allowed. Spam left unchecked will ruin site appeal. The
enforcement of RR's vendor marketing policy is RR's top priority. If you see Reps spamming
please click Attn: RR.

You will be identified as a marketing rep if you develop a pattern of promotion. If you fail to follow RunRyder’s policy and direction, your subsequent offending posts will be pinked. Pink post are a warning. If the pink post warning is ignored, you will be locked out.

RunRyder has developed new functionality to allow vendors and their reps to post (or create new) within their respective forums under the new category system. When creating a new topic, you must select a category which best classifies the discussion topic:

• Normal = End user discussions without vendor/rep influence
• Docs = Build docs, manuals, and other instructional information
• Videos = Videos
• News = Vendor press releases and other newsworthy information
• Sell = Forum specific classifieds

When browsing a forum, click the category links located at the top left to see the related information:

Please click Attn:RR on topics that need re-categorizing.