HELP-FAQ  Vendor Advertising Information and Policy

Vendor Advertising Information and Policy
 

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Advertising Contract

Advertising Policy

RunRyder only accepts advertising from product manufacturers or their authorized representatives. Products or services must be related to RC helicopters. No off topic advertising will be accepted.

Each advertiser gallery is allowed linkage to only one base domain. The gallery member’s name is typically related to this domain name. Advertisers are encouraged to place many ads in rotation with each linking to a product page within the one domain.

Links to outside websites or ads which advertise other websites not related to the base domain (such as Facebook) are not allowed.

After an advertiser makes over one hundred posts, their homepage and gallery link is turned off.

Click here to request more information about paid advertising.
Site Usage Rules Vendor Specific - Cornerstone of RR Success

The enforcement of RR's vendor marketing policy is RR's top priority. This policy distinguishes RR from all other forums and is responsible for the site's success.

RunRyder Internet Advertising Contract (pdf)

RR moderators will not explain the obvious or debate long-standing vendor policy.
If the above message is not obvious, you need to move on.

Vendor online marketing revolves around two choices:

  1. Display advertising.
  2. Hire Reps to influence discussions.
Reps will not be allowed to influence discussions by creating topics or posts that enhance the brands or products they represent. Rep posting and responses are to be of technical nature only.

RunRyder’s #1 problem is backdoor marketing via forum posts. This activity puts the site’s success and appeal at stake.

There are four areas that can be used to facilitate unpaid advertising when creating posts:
  1. Member name – Excessive posting using a company name.
  2. The message – On topic response ok, but references to product or service availability NOT ok.
  3. Profile signature block – Company affiliation OK but without URL or contact specifics.
  4. Profile home page link – If you are an advertiser, your home page link will be turned off after your 100th post.

By design, RR management does not follow or read along with the tens of thousands of monthly postings but relies on member feedback. If you see a Rep violating policy, please click Attn: RR on the post, or pmRR.

Since 2001 this site's discussions have been end user driven.

RunRyder Dot Com LLC develops and maintains fast paced, special interest discussion forums and derives it's operating income from the sale of third party display advertising. RunRyder invests heavily in the continued development of it’s discussion environment, providing the most appealing experience for all involved.

Mission statement: Provide an open and free forum for end users to share and discuss their insight and experience. Allow vendors to answer post sale tech support questions. Provide vendors with an effective platform for promotion of product or service via paid display advertising.

Definition of a Representative: Anyone that develops a pattern of product promotion. RR reserves the right to block this promotion (no anarchy - no spam). Vendors must account for and be in control of their contractually obligated marketing agents. RunRyder and the flying field are not the same.

Membership breaks down as follows:
  • 99% = true hobbyist
  • 1% = compensated insider
The 1% will have their promotional cheerleading (spam) kept in check regardless of post contributions. To do this, RunRyder has developed new functionality to allow vendors and their reps to post (or create new) within their respective forums under the new category system.

No Anarchy - No Spam

In summary, RR is about the true end user sharing and discussing his or her modeling experience. Site economics dictates that commercial promotion and selling will be done through paid display advertising. Selling via posts will be limited to just (2) posts a month for current advertisers.
RunRyder Advertisers - Only Two Marketing Posts a Month

Current RunRyder advertisers are only allowed to create 2 topics (posts) per month for marketing. Follow up posts will be of technical nature only. They will not include product links or photos, or be used for continued promotion or bumping. The opening topic post can be edited to insert additional links, photos, videos and/or clarification.

The CLASSIFIEDS - Vendors forum is specifically for advertisers's marketing topics. Topics orginally created in other forums, such as the Main Discussion, will be moved to this forum after 2 days.

RunRyder will pink an advertiser's marketing posts if they exceed two per month. Pink posts are a warning. If the pink post warning is ignored, RunRyder will lock out the advertiser out from making new posts.

No matter who you are, and to save valuable time, most RR moderating actions will happen without discussion. RR does not favor any vendor and will not grant favors

rrAdvertisers should use their (2) monthly marketing posts wisely.

Advertising banners do the selling, not your postings.

It is highly recommended that advertisers keep their ad images fresh. RR has developed an effective ad rotation system via your MY GALLERY.

Advertiser Galleries - Advertising Information and Policy.
RunRyder Statistics

RunRyder statistics are real, and any implication that they are not will be considered slander and be addressed with extreme diligence.

Statistics will always be available to RunRyder members (home page bottom left). http://rc.runryder.com/helicopter/rr/stats.htm

Of all the major sites involved, RunRyder has the most realistic online count. Member to guest ratios are factual. The underlying RR session management engine was written from scratch and presents accurate statistics.
Site Login Statistics Tutorial

The login statistics record unique logins, not duplicates. So if someone logs in twice in a particular time period, the login count is not incremented. Take a look at the statistics (or the picture of the stats that I uploaded to my gallery below) and notice that in the last 24 hours, 4441 logins were reported, but in the last 7 days, 7409 logins were reported. Surely today didn't have that much of a surge (4441*7 = 31087). In the last 7 days, 10424 were recorded which is even more out of line.

Instead of counting the individual logins, RunRyder must be counting the amount of "last logins" that occurred in the time period specified.

This statistic is actually a true statistic of how many contributing members visit the site in a specific period of time. And contributing members are people that are definitely interested in rc helicopters because they took the time to register. These are not people who are just passing through.

Also, keep in mind that this statistic does not take into account the amount of guests that frequent the site.

Site Login Statistics Tutorial was created by RunRyder Member polyhedron.
Interested in Advertising?

If you are interested in advertising, please email: advertising@runryder.com or pmRR.

To learn more about RunRyder advertising opportunities, watch: Introduction To Advertising (wmv)
Contacting RunRyder

Instead of email, it's faster to communicate with RR by clicking one of the two following links. For non post related issues click the pmRR link at the top of every RR page. For post related issues click the post's Attn: RR link.

By design, RR management does not follow or read along with the tens of thousands of monthly postings. It instead relies on community feedback via the links described above. Please do not ask questions or address RR via forum posts.
About RunRyder

RunRyder Dot Com LLC develops and maintains fast paced, special interest discussion forums and derives it's operating income from the sale of third party display advertising. RunRyder invests heavily in the continued development of it’s discussion environment, providing the most appealing experience for all involved.

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